FRE Wine

When the Curate & Co. team reimagined FRE’s digital identity, it caught the attention of Vanity Fair and Town & Country.

FRE launched their groundbreaking alcohol-removed wine well before sober curiosity caught on. After 30 years in the business, FRE joined forces with Curate & Co for a creative overhaul, aiming to keep their non-alcoholic leadership intact amidst emerging industry newcomers. Curate & Co. transformed FRE's social media brand identity, launched the brand’s first TikTok, and re-introduced the brand to top-tier tastemakers and press. The resulting campaigns connected deeply with their target audience and got the attention of Vanity Fair, Thrillist, Town & Country, and more.

Public Relations

Influencer Partnerships

Organic Social Media

Paid Social Media

Content Creation

The Press

The Partnerships

@VEGGIEKINS
@CHLOBELLEXX
@FREDDIECIPOLETTI
@THEGREATGABS
@THE.NKUNIMS

The Content

“Curate & Co truly feels like an extension to our marketing team. We’ve worked with them for years and the team is nimble, very easy to work with, organized and they continue to over deliver year after year. We have been extremely happy with their creativity and overall partnership.”

—Carla Cruz, Trinchero Family Estates, Digital Marketing Director

FRE Wine

“Curate & Co truly feels like an extension to our marketing team. We’ve worked with them for years and the team is nimble, very easy to work with, organized and they continue to over deliver year after year. We have been extremely happy with their creativity and overall partnership.”