Doña Paula

Curate & Co. engaged Actress Camilla Belle as Doña Paula’s star in a bespoke digital campaign, taking the brand’s U.S. product launch to new heights.

Doña Paula's wines are crafted in vineyards tucked at the base of the Andes Mountains, where the altitude ranges from 3,200 - 5,600 feet above sea level. The brand teamed up with Curate & Co to reach new heights in the US market. Curate & Co. secured actress Camilla Belle, Celebrity Chef Fernando Trocca, DJ Alix Brown, Model and Fashion Designer Sofia Sanchez de Betak, and florist Taylor Patterson to star in the new digital campaign. The content positioned Doña Paula among artists and the mediums to showcase the artistry of high-altitude winemaking. These high-profile collaborations culminated in a tastemaker and media dinner in Brooklyn where media and tastemakers could get to know the brand and the artists behind the campaign. The initiative resulted in millions of consumer engagements and press coverage in InStyle, Gotham Magazine, OK! Magazine, and more.