Colavita

Capitalizing on the pandemic’s Peloton craze, Curate & Co united Jess King’s prowess on the bike with her culinary talents in the kitchen for a Colavita brand partnership that went the extra mile.

Colavita, a fourth-generation family-owned brand, known for their wholesome Italian pantry staples, sought Curate & Co.'s expertise to showcase their enduring support for women’s cycling. Capitalizing on the Peloton craze, Curate & Co. formed a strategic partnership with Peloton Instructor and fitness enthusiast Jess King. Leveraging Jess's passion on the bike and in the kitchen, Curate & Co. secured placement on her cooking series, "Ooo, Mami," with engaging videos that featured seasonal Colavita recipes. The Curate & Co. team leveraged the star-studded partnership to secure press coverage spotlighting the partnership in Shape and Well + Good.

Public Relations

Influencer Partnerships

Organic Social Media

Paid Social Media

The Press

The Content

  • “Since we have been working with Curate & Co. for both Social Media and Public Relations, we have seen exponential growth in our company’s KPI's on our social channels, and our brand has once again become part of the media conversation on blogs, news feeds and reviews. In addition to Curate & Co. being knowledgeable and effective, their team is incredibly professional, hard-working, and personable. They continually go above and beyond, overdelivering in the best way possible, making them a delight to work with in so many ways.”

    —Elana Iaciofano, Colavita USA, Creative Marketing Director