1928 Beacon Hill

Vogue may have discovered 1928 Beacon Hill, but Curate & Co. amplified the coverage to captivate a local audience and draw them to the Boston-based business.

Nestled in one of Boston's most historic neighborhoods, 1928 Beacon Hill is a hidden gem, offering classic New England American cuisine in a cozy, antique-filled setting with a speakeasy ambiance. This well-kept secret gained national attention when Vogue covered a high-profile wedding hosted at the restaurant. In response, Curate & Co. collaborated with the 1928 team to craft a public relations and influencer strategy to leverage the national press exposure and get the restaurant noticed locally. The result was a flurry of coverage including stories in Boston.com, Dining Playbook, Boston Common Magazine, Boston Magazine, Time Out Boston, Phantom Gourmet, Eater, and more. By inviting food, beverage, and lifestyle influencers to experience the restaurant firsthand, this approach not only generated buzz but also attracted a local tastemaker clientele, adding to the restaurant's appeal.

Public Relations

Influencer Partnerships

Content Creation

The Press Coverage

  • "I started working with Curate in November 2022. My restaurant had been open for one year and I was looking to increase awareness and create name recognition. Amanda and her team got right to work and produced immediate results. The Curate team worked with me on a personal level to hone my brand and curate our story. Amanda spent time coming to the restaurant with very helpful suggestions and recommendations. Curate produced numerous top-notch coverage and partnership opportunities with publications, advertisers, journalists, and influencers. My business most certainly gained traction and popularity quickly as a direct result of Curate’s work. Amanda is professional, extremely helpful, and fun to work with. Her approach is superior, from fun photoshoots to solving unexpected challenges. I highly recommend Curate!"

    — Kristin Jenkins, 1928 Beacon Hill, Owner